Ulta Beauty

All things beauty, all in one place. Tag your pics using #ultabeauty for your chance to be featured. Tap link to shop:

Real talk, some days you just want a fresh face and a low-maintenance lip. 💋 We’re loving lip tints rn—an easy kiss of color that stays put. #ultabeauty
YES, THIS IS EXACTLY WHAT IT LOOKS LIKE! We’re gonna carry ColourPop, and we’re dropping it Sunday! 😱12am CT Sunday on ulta.com. Don’t you just love surprises? 🙌 #ultabeauty
Create. Slay. Repeat. Do it with the @urbandecaycosmetics Kristen Leanne collection! Vibrant colors, creamy textures, inspired looks—everything you need to stay gold. ✌️ Link in bio! #ultabeauty
The real MVPs. 🏆 These fan faves have thousands of reviews on our site right now! Sound off and tell us your ride or die products 👇 #ultabeauty
#Repost @tartecosmetics ・・・ Busy? SAME. That’s why we created our NEW busy gal BROWS tinted brow gel with a needle-thin speed spoolie to tame, tint, shape & hold your brows in place for 12 hours with just a few swipes!🙌💗 Now on tarte.com & online @Ultabeauty ! #crueltyfree #lazygalbrow #tameandtint #busygirlbeauty #doubledutybeauty #vegan
Hey @storybookcosmetics , you CAN sit with us. 💖That’s right, Storybook just joined the Ulta Beauty fam!! Makeup and tools that bring your favorite stories and movies to life. Link in bio to shop it all! #ultabeauty
💄= How many lip products a normal person should probably carry around 💄💄💄💄💄💄= How many we all actually carry ¯\_(ツ)_/¯ #ultabeauty
#Repost @smashboxcosmetics ・・・ Letter rip. Our #SmashboxSquad is testing #SmashboxAlwaysOnTilDawn in Las Vegas! Shades from #AlwaysOn Matte Metallic Liquid Lipstick left to right (available at @ultabeauty !): Vino Noir, Rust Fund, Make It Reign, XO, Vlada, Punked Rock, Maneater, Bold Digger, Carat Stick and Crystal Baller.
The hype around the new BADgal BANG! Mascara: 💯 real. Go and get yourself one to celebrate #NationalLashDay ! 36-hour wear, gravity-defying volume. 💥 #ultabeauty
Well look at who got all fancy! We gave our #ultabeautycollection a lil’ makeover—a new look, new formulas and new products. (We see you, matte primer!!) Come in store and shop it all. #ultabeauty
Careful now; your falsies might get jealous. Remember to remind them that you love all your babies. 😉 Worth The Hype mascara from NYX—who’s in? #ultabeauty
#Repost @mahoganycurls ・・・ Hey guys! @Redken just came out with a new amazing line called All Soft Mega. This line is packed with amazing ingredients for our thirsty curls. This collection has Sacha Inchi extract, prickly pear cacti extract, and Aloe Vera gel. I used the Hydramelt Leave-In Treatment on my wash n go for moisture and volume. It’s lightweight and moisturizing at the same time. You can find this line at your local @ultabeauty ! #ad #ultabeauty
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