Che Guevara is one of the symbols of the Cuban revolution and can be found in any town and village in Cuba.
The image is taken by the world's most famous Cuban photographer Alberto Korda. Korda snapped an estimated 55k photos -– quite an achievement in those pre-digital days. But his real achievement, the one for which he will always be remembered, was his Che Guevara image, which Korda entitled Guerrillero Heroico (Heroic Warrior). Guerrillero Heroico is the most reproduced image in the world and Korda didn't get a penny for it. He was mostly content to let anyone use his images however they wanted. In 2000, however, he sued Smirnoff in London– on ideological grounds – for using the Che image in an advertisement. "To use the image of Che Guevara to sell vodka is a slur on his name and memory," he told the Guardian newspaper at the time. Korda donated his out-of-court settlement (said to be US $50,000) for Cuban healthcare, saying, "If Che were still alive, he would have done the same." Guerrillero Heroico painting on a wall of house in #Cienfuegos