Episode 041 – Creating a Niche for Yourself
Today’s Guest is the Legendary @tolaalabidesign
, He is a Boss in the Industry, a Mentor, the Creative Director of Tola Alabi Design LLC – He speaks to us about his journey, experiences and also gave us actionable nuggets on creating a niche for yourself and differentiation techniques, today’s episode is practical.
“The first challenge I had was, breaking the stereotype of designers being an extension of the hands of clients, nobody pays you well for being an extension of their hands, you are paid for thinking” Standing out in today’s Creative Industry can be quite daunting, the first step for anyone starting out is to know yourself, what area of design do you want to specialize in, start out with that area first As a designer what you do is valuable, You are a professional; place a premium on what you do, learn and understand client communication, this skill will stand you out
The Myth that design is easy is wrong, design is not easy. Design takes a lot of careful thinking, technical skills, visual accountability and social skills; all these go into the process of creating good design. Another myth is that good design is cheap, good design and branding isn’t cheap, if you are doing branding and getting it cheap, you need to question it. Don’t expect people to task themselves for nothing, you need to understand that good branding differentiates your product and stands it out, customers and clients place premium on products with good branding.
Remember to go out and create Awesomeness, I am looking forward to hearing from you, send in your comments via email: email@example.com
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