In the spirit of the World Cup and how 'football' (soccer) is considered a part of Brazil's identity, I'd like to share a fun fact around that and tie it into the concept of what happens when a brand seeks to gain authentic perspective and understanding of a culture and it's people...first.
Did you know that @Nike
's 2005 ad with one of the biggest names is soccer, Brazilian forward @Ronaldinho
promoting the Nike Tiempo Touch of Gold cleat, became the FIRST YouTube video to ever reach 1 million views spearheading the concept of 'viral video'? A 'feat' that most likely lead brands to turn more and more towards video campaigns... Fast forward 10 years after breaking the internet, Nike follows up and brings back an updated limited edition (300 pairs worldwide) design 'Nike Tiempo Legend V Premium Touch of Gold' as a tribute to #R10
. The cleats were sold out within 10 minutes according to soccer.com.
Nike honored a culture and it's people by innovating with Brazilians and what matters to them in mind. Even though this ad wasn't made exclusively for the Brazilian market, it was as if it was. This is how you 'do it.' Clutch, Nike. 😉
Link to ad: https://tinyurl.com/jvtzjet