PLEASE TURN ON YOUR PHONE IN THE MUSEUM- Sophie Gilbert for @theatlantic
i picked this article as a starting point and want to take the conversation further. the article is your typical “how will (traditional industry) handle (modern technology item)” piece, but the quotes really set it apart. #tldrtuesdays
when asked what the met’s biggest competition is, former chief digital officer sree sreenivasan, replies, “it’s not the guggenheim; it’s not the museum of natural history. it’s netflix. it’s candy crush.” museum directors have long been grappling with technology in their exhibits. instead of entreating visitors not to use their cellphones, many have embraced the smartphone and begun to design exhibits around its many functions.
some museums have apps that provide visitors additional information, allowing them to ask questions, interact with exhibits and create an experience that’s uniquely theirs. beacon technology uses bluetooth to track visitors’ paths and present them with information relevant to their surroundings. the possibilities are endless: augmented reality could bring paintings to life via phone camera, while online scavenger hunts could turn a visit into an activity.
the component i’m thinking about is the rise of instagram-friendly exhibitions. i’ve read about the success of yayoi kusama’s infinity mirror installation and sense the excitement surrounding its upcoming chicago debut. it’s hard not to see the parallels between that kind of installation and how people react to @refinery29
’s “interactive pop-up experience.” they’re both coming to #chicago
this summer, you’re welcome.
are museums starting to look like funhouses with sprinkle pools and #photobooths
or are these immersive #experiences
museums in their own right? i don’t know how to feel, but i think we're looking at a new wave of museums driven by the modern visitor’s desire to become part of the art and cultivate #content
for the ‘gram. Link in bio.
Read if you…
💭Think about how social media and technology influence elements of our world 💭Care about #art
or want to know where to cultivate content for your gram this summer.