We were delighted to be asked by the lovely Rosie from @jointhecirclejointhedance
to create her business logo. Our brief was to design a logo for Join The Circle, a company that wants to train people to bring Circle Dance sessions across the UK, and to care homes for the elderly that are affordable. They are an activity that provides physical, social and emotional well-being.
Our client wanted a logo that conveyed energy, positivity, community and accessibility and build a "solid brand which will help to establish trust with my clients and make the right first impression." Rather than create a 'perfect' circle, we chose a less corporate and more fluid, organic open circle to represent accessibility and inclusiveness.
We chose the colour orange to represent joy and optimism and the empowerment that comes from learning, earning, and contributing.
The new logo can be used on all promotional material and we created a mock up, as shown here, to show how it could look. We wish Rosie and the Join The Circle team all the very best in this exciting venture.