"2nd Liar" 😏 - "WHAT?!" 🤔
To be honest, the reaction often turns out like that, when I mention the name of my label in a conversation. 😅 With the story behind, it (hopefully) makes a bit more sense:
Even before I thought about the first product, it was clear to me that I did not want to offer "just nice" fashion or accessories to you.
My products should also be innovative by the idea of combining sustainability and and nice style.
So it was clear to me that my brand should have a "2nd Layer". Since I did not like 2nd Layer phonetically and I've always been a fan of cryptic brand names (more interesting and remain longer in the head, I think), "2nd Layer" became "2nd Liar". Also, I find it very nice now, to be able to tell you a little story about the label's name. 😄
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