Fashion god; Giovanni Maria Versace
Today we would like to go way back…back to the time where fashion perhaps was born.
Today we pour our lobe on a legend whose name would probably never be forgotten.
Today is about Giovanni Maria Versace Born in Reggio Calabria on 2 December 1946, and grew up with his brother Santo, a sister Donatella, his father and, his mother who also was a dress maker then.
Versace began his apprenticeship at a young age at his mother’s sewing business, he later moved to Milan at the age of 26 to make a career out of fashion.
After opening his Milan boutique in 1978, Versace quickly became a sensation on the international fashion scene. Versace became known for employing celebrities in his marketing campaigns and seating them in the front rows of his fashion shows, the first to do so.
Versace was shot and killed on 15 July 1997, at the age of 50, on the steps of his Miami Beach mansion as he returned from a morning walk on Ocean Drive, his funeral service held at Milan Cathedral was attended by over 2,000 people, including Diana, Princess of Wales.
Today’s fashion god is such a great fashion designer influence to generations, especially as he is late, but the name Versace is today one of the most famous designer and remains a family business showing that with the right family by your side, you can conquer the world.
Also we can say the company has been futuristic from the get go as they engage their models on the runway and marketing campaigns. Most importantly Versace remains a legend for his bold and colourful designs. @versace_official @anothermagazine
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