is currently the 3rd largest market in the world for licensed merchandise. Uniquely, many of the ‘toys’ , collectibles and clothes are not just aimed at children but their core market is adults aged 25-40 ! The characters that breakthrough via merchandise set trends across the world , so here are the ones to be watching 2018+ :
: with 2 sequels films set to release in 2019 and 2020 , Warner Bros @wbpictures
will be gearing up via some seriously #cool
: starting life in the 70’s as a picture book Barbapapa has become a much-loved character in Japan . Collaborations with @fujifilm_uk
will be supremely #collectible
: the king of #collectible
toys . You’ll see new toys appearing in late 2018 and 2019 including #SesameStreet
, Where’s Wally, The Simpson’s @thesimpsons
and Astro Boy.
Care Bears : Care Bears are super #kawaii
.Expect Care Bear Cookies , themed Cafes and even face masks !