I’ve had the question come up more and more recently. “What’s the difference between a $5 logo and a $50,000 logo?”. The truth is that the design means less than what’s behind it. Having a solid brand concept, strategy and research is what makes a great brand. Don’t get me wrong, great logo design is very important, but without a foundation the brand becomes hollow. I hope this helps with confusion, feel free to show this to clients or anyone else when the question comes up.