Reflecting on an amazing couple of days last week at the adidas global headquarters in Herzogenaurach.
First, let's talk sustainability. Since 2015, Adidas have been collaborating with Parley for the Oceans - raising awareness of marine plastic pollution, and working on projects aimed at ending the destruction of our oceans. Last year, adidas sold 1 million pairs of shoes using plastic from beaches and coastal communities, intercepted before it reached the ocean.
This year, they aim to sell 5 million pairs. I've been lucky enough to have a pair of the new Ultraboost for a week, and I've been loving them. The Primeknit upper is made from 85% Parley Ocean Plastic, upcycled marine waste, which is equivalent to about 11 plastic bottles. I was definitely a little cynical about how the shoe would perform, and I've been proven very, very wrong after testing them out on the track and on long runs. It's an awesome example of combining performance, style and sustainability. Don't sleep on this one.
This is not just a one-off campaign. adidas have a series of sustainability targets for 2020, for spaces where sport is made, sold and played. There's a real feeling that the culture of sustainability has been embedded within adidas. Some adaptations are small, some are much larger.
All plastic has been removed from the offices. That means no takeaway coffee cups, soft drinks come in glass bottles, and no useless wrapping or carrier bags when you get food to take away. The campus is filled with free taps to top up your water. Solar-powered robotic lawn mowers maintain the grounds.
Yesterday we took part in Run for the Oceans in London - a free closed-roads event in central London. This year, adidas have challenged their global running communities to run and raise awareness of marine plastic pollution. For every 1km tracked on Runtastic between 8th June - 8th July, adidas have committed to donate $1 to the Parley Ocean Plastic Program, up to $1 million.
We already smashed the 1 million target prior to yesterday's event. Hundreds of us ran in solidarity to contribute kms to the global tally and raise awareness of marine plastic pollution ✌️
DRAMATIC SUNSET 🌇
Rooftop sunsets are unbelivable sometimes 😍
To sit at the end of the roof in a huge city and think about your own life... What can be better?! Rooftops for me isn't a lifestyle or "just for fun". No. I'm going there only if I want to take some photos or I'm doing an excursion 😅
I know such a cool guys, who can't imagine their lifes without rooftopping - they are living by the roofs! 🤸 And you know, they are so cool! Better then the most part of simple humans! 🔝 Why?! Because they have got the thing they love with all their heart! Yes, it's dangerous, outlaw, but it's their true life ✨
Do what you love, find a thing that you will love with all your heart. Just do it.